Some interesting stories from NPR’s Morning Edition:

Wal-Mart sees no value in customer service. How’s that for a PR move?

Art imitates life? The movie The Kingdom opens today.

An interesting approach to Children’s Televison: Nickelodeon air a blank screen in an effort to get kids to go out an play. While it seems like a good idea, what about encouraging kids to be active the rest of the year? And how does this affect programming–telling kids to go play instead of watching TV?

Check out those stories and more and leave your thoughts in the comments section!!

Want to write for this site? Struggling with content for your own? Here are 5 tips for creating meaningful and interesting web site content.

1. Start off with a bang. If you don’t draw your reader into the content immediately, they will move on to a different site.

2. Keep it short. Organize your information into meaningful chunks that your readers can easily scan.

3. Don’t *be* passive. Verbs like “are,” “is,” “was,” “have been,” and “will be” will bored your readers, and in my opinion, they indicate lazy writing. Work ruthlessly to eliminate them from your writing. Your readers will thank you for using sentences written in active voice.

4. Check your spelling and grammar. If you don’t take the time to proofread and edit your content, why should anyone take the time to read it?

5. Think about your audience and how they relate to your content. Instructional content demands a different presentation than content designed to persuade.

Kara Kane (webmaster@medaille.edu) has maintained the Medaille College web site (www.medaille.edu <http://www.medaille.edu/> ) since 2005. She also manages two other web sites for Medaille, ExperienceMedaille.com and MedailleNews.com.

Please be advised that on September 20, 2007 at 11:30pm, a Canisius student was the victim of a robbery while walking in the vicinity of East Delavan Ave. and Jefferson Ave. No weapon was displayed and the student was not hurt.  

The suspect is described as a black male, 18-22 years of age, wearing a gray hooded sweatshirt zip up style, long white t-shirt, black jeans, brown boots and had close cropped hair.

The Buffalo Police have determined this offender is a serial robbery/sexual predator. He has robbed six women in various locations in the city of Buffalo since last Thursday. As of this time, Buffalo Police are investigating but no arrest has been made.

 As always, you are encouraged to use caution on or around campus at all times. Please be aware of your surroundings, avoid any potentially unsafe areas or routes and immediately report any suspicious activity to the Department of Public Safety at 880 - 2911.