The second annual Medaille Media Day was a great opportunity for all communications students to learn from successful professionals in the field. The first session that I attended was Production/Web Development (which was held in the beautifully renovated television studio). The panel for this session included Jim Diavestes, Channel 4; Todd Broady, Entercom Communications; Heather Harwood, Entercom Communications; John Mombrea, Channel 4; Scott McDowell, Channel 7; and Bob Dingwall, Channel 7.
Though the professionals in this session represented television and radio, there were many things that I was able to learn, despite being a junior interested in print publications. One of the things most heavily stressed was the importance of internships – and your attitude while completing them. The professionals made it very clear that completing internships solely for school credit was not good enough. They encouraged us to make our internships count, by asking questions and going above and beyond the tasks that are assigned to us. The goal is to be remembered.
We hear over and over from our professors how important internships are, but it is very reassuring to hear similar opinions from professionals in the field. Coming early, leaving late, working on projects outside of your regular schedule – all of these things will help you to stick out among other students, which is exactly what you will want when looking for a job. No matter what area of communication you are interested in, that is valuable advice.
The second session I attended was The Changing Face of Print Media. The panel of professionals included Rick Forgione, Niagara Gazette; Jim McCoy, Buffalo News; Stan Evans, Buffalo News; and Roger Puchalski, AmPol Eagle. Since I enjoy writing, this session was a little more up my alley. The panel discussed the impact of the internet on journalism, and the speed with which information can now be sent. They also talked about “citizen journalism” and the threat it poses to their jobs. In order to be your best, it was suggested that you go into every story as if it were your first. The energy is extremely important.
This panel also shared some universal advice that can be used no matter what area of communication you are interested in. We were told to be the best at what we do, and to make sure to learn a little bit of everything so you can better market yourself. They stressed the importance of having fun and working hard, and encouraged students to be persistent and keep trying, no matter what. Finally, we were told to come up with something different – the “wow factor,” as Jim McCoy called it. Setting yourself apart is the best way to gain recognition.
Media Day offers great opportunities for networking and to learn about the business from people who know firsthand. The most inspiring thing that I noticed, however, was the passion that each and every professional had for his or her job. I can’t tell you how many times I heard “I have the best job,” or “I love what I do.” Hearing those words gave me more encouragement than anything else that was said throughout the day. The most important thing is to love what you do, and I am confident that wherever I end up after graduation, I will love it, too.
Megan Fitzgerald