Hot off the Press!!!

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Perspective Productions is proud to present the INcite magazine fall launch party, Monday December 1.  Join us as we release our second edition, and be the first to see what we’ve been working on! Hors d’ouevres will be served, and all guests will be registered to win an iPod Shuffle. The party begins at 4:00 p.m. at the Perspective Productions office, located at 73 Humboldt (next to Public Safety). All are welcome!

Campus Alert

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On Wednesday November 19, 2008 at approximately 10:40 pm a Medaille student was walking on Humboldt Pkwy near Glendale when two black male suspects, approximately 14 - 16 years,  struck her on the head and took her purse.  Student was taken to Sister’s Hospital, where she was treated and released.”
Medaille College Campus Public Safety is issuing this “Campus Alert” to remind everyone that you need to be aware of your surroundings when out and about and take some safety precautions to reduce the possibility of being a victim.
When walking, it is safer to be with a companion or a group of people especially after dark. Walk in areas that are well lit and avoid short cuts or isolated areas. Call ahead so someone knows you are on your way and will be expecting you.
If you are walking alone, call a friend on your cell phone and keep your keys in your hands, they can be used to defend yourself.
When parking your car, do not get out until you have looked around and determined that it is safe. If you see someone suspicious or feel uncomfortable do not get out of your car. It is safer to stay in your car and use the horn to signal for help.
If you are confronted by someone, while on campus, call Campus Public Safety at 880 – 2911 or 911 if off campus.
Remember, Campus Public Safety provides an escort service 24/7 for students, faculty, staff and visitors while on campus. Just call Campus Public Safety at 880 - 2911

If The Weather Outside Is Frightful

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Prior to 6:00 am each morning, the condition on campus and surrounding areas will be evaluated. If in the event the decision to cancel classes is made, various radio and television stations will be notified.

Radio stations that will broadcast a Medaille Closing are as follows:

WBLK-FM (93.7) / WECK-AM (1230) / WJYE-FM (96.1) / WYRK-FM (106.5)

WGR-AM (550)/ WBEN-AM (930) / WTSS-FM (102.5) / WKSE-FM (98.5)

WGRF-FM (96.9) / WEDG-FM (103.3) / WHTT-FM (104.1).

Television Stations that will broadcast Medaille Closings are as follows:

WGRZ-TV Channel 2 News or www.wgrz.com

WIVB-TV Channel 4 News or www.wivb.com

WKBW-TV News Channel 7 or www.wkbw.com.

In addition to the media outlets, school closing information will be broadcast over the Medaille College Emergency Alert System. Text messages, e-mails and messages to cell, office and home phones will be sent to everyone enrolled in this as well as the information will be placed on the Medaille WEB site www.medaille.edu/alert. Go to this site to enroll if you have not already done so.


Give Thanks for Good Music at WMCB’s Thanksgiving Remote

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WMCB will be holding its Thanksgiving remote on Monday November 24th at 12:30 PM. The remote will take place in the campus center. This years festivities will include red bull sampling, turkey bowling, awesome music and of course a chance to win some cool prizes off the prize wheel.

Spend some time with your friends and favorite faculty members before the Thanksgiving break.

See you there!!

Graduating in 2009 And Want A Free Lunch?

Alumni, Events and Announcements Comments Off

The Office of Alumni Relations is hosting a meeting for seniors interested in helping to plan their 100 Days Party and Bisons game events. The meeting will be held on Monday, November 24 at 12:30 PM
in 73 Humboldt (First Floor). Don’t worry, about eating lunch, it will be provided.

Please RSVP by calling Keith Koch at x2146.

Hope to see you there!

I’m Getting a Job….At The North Pole

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This post does have a point I promise. Just bear with me for a few minutes. This past weekend, I had the opportunity to go to Shea’s Performing Arts Center to see the Radio City Chrismas Spectacular starring the Rockettes.

I must say, the show was phenominal. If you have the opportunity or the money, go see it. (Its playing until November 30th) Check out the website for more info.

Ok so anyways, one of the scenes feature Mrs. Claus and some of Santas helpers. One of Santa’s helpers is a little frustrated and worried because things aren’g going as planned. She cant seem to get ahold of santa! Mrs. Claus remarks with, ” Well you’re the Communications Specialist”.

I was probably the only one out of my whole group of family and friends that got the biggest kick ever out of that. I even leaned over and told my mom, ” Hey, Communications Specialist? Thats ME!!”

So, since the job market in Buffalo isn’t looking so great, I’ve decided to send my resume to the North Pole. Hey, it can’t be much colder there than it is here!!!!!!!!!! Clearly I am kidding, I don’t want to move.

But if you are open to the possibly of relocating, then I encourage you to try any where and everywhere imaginable. I unfortunately am very stubborn and will not move whatsoever. If you arent stubborn like me, which most people aren’t, I wish you all the best in your job search.

Happy Job Hunting!!!

 

 

 

Natalie

Media Day Experience

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The second annual Medaille Media Day was a great opportunity for all communications students to learn from successful professionals in the field. The first session that I attended was Production/Web Development (which was held in the beautifully renovated television studio). The panel for this session included Jim Diavestes, Channel 4; Todd Broady, Entercom Communications; Heather Harwood, Entercom Communications; John Mombrea, Channel 4; Scott McDowell, Channel 7; and Bob Dingwall, Channel 7.

Though the professionals in this session represented television and radio, there were many things that I was able to learn, despite being a junior interested in print publications. One of the things most heavily stressed was the importance of internships – and your attitude while completing them. The professionals made it very clear that completing internships solely for school credit was not good enough. They encouraged us to make our internships count, by asking questions and going above and beyond the tasks that are assigned to us. The goal is to be remembered.

We hear over and over from our professors how important internships are, but it is very reassuring to hear similar opinions from professionals in the field. Coming early, leaving late, working on projects outside of your regular schedule – all of these things will help you to stick out among other students, which is exactly what you will want when looking for a job. No matter what area of communication you are interested in, that is valuable advice.

The second session I attended was The Changing Face of Print Media. The panel of professionals included Rick Forgione, Niagara Gazette; Jim McCoy, Buffalo News; Stan Evans, Buffalo News; and Roger Puchalski, AmPol Eagle. Since I enjoy writing, this session was a little more up my alley. The panel discussed the impact of the internet on journalism, and the speed with which information can now be sent. They also talked about “citizen journalism” and the threat it poses to their jobs. In order to be your best, it was suggested that you go into every story as if it were your first. The energy is extremely important.

This panel also shared some universal advice that can be used no matter what area of communication you are interested in. We were told to be the best at what we do, and to make sure to learn a little bit of everything so you can better market yourself. They stressed the importance of having fun and working hard, and encouraged students to be persistent and keep trying, no matter what. Finally, we were told to come up with something different – the “wow factor,” as Jim McCoy called it. Setting yourself apart is the best way to gain recognition.

Media Day offers great opportunities for networking and to learn about the business from people who know firsthand. The most inspiring thing that I noticed, however, was the passion that each and every professional had for his or her job. I can’t tell you how many times I heard “I have the best job,” or “I love what I do.” Hearing those words gave me more encouragement than anything else that was said throughout the day. The most important thing is to love what you do, and I am confident that wherever I end up after graduation, I will love it, too.

Megan Fitzgerald

Media Day: Session III Feature

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Media Day 2008 was a huge success this year. This year I attended 3 sessions: Crisis Communication, Not-For Profit Communication and The Advertising Agency.

Today I will explain Session III: The Advertising Agency.

The Advertising Agency Session was moderated by Jonathan Gill, Director of Editorial Services for Medaille College. Panelist for this session included Biagio Patti and Zach Schneider from Crowley, Webb and Associates. Patti and Schneider were two of the coolest and funniest guys that I’ve ever met. They were very down to earth, which made it extremely easy to listen to what they had to say.

Patti and Schneider explained to students what their career in advertising involves. In addition, they explained what they  did prior to joining Crowley Webb and Associates. They also gave students interested in advertising advice to follow.

Both Patti and Schneider also stressed the importance of internships explaining how to go about an internship with Crowley Webb. They also encouraged students to think outside of the box and get the most out of their internship experiences.

Did you attend this session? Drop me a comment and let me know what you thought.

 

 

 

Natalie Schiavone

Media Day Session II Feature

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Media Day 2008 was a huge success this year. This year I attended 3 sessions: Crisis Communication, Not-For Profit Communication and The Advertising Agency.

Today I will explain what I learned from Session II: Not For Profit Communication

Session II was moderated by Andy Brocato, Community Relations Manager for Tops Markets. Gina Browning the Public Relations Director from the SPCA was also present. Browning told what it was like to work for an organization that really doesn’t have much of an advertising budget. The SPCA relies on local radio station, tv stations, and news paper outlets to really get the word out about the SPCA. Browning also explained what it’s like to deal with a crisis at the SPCA. Browning does a lot of TV interviews but also trains her staff how to do an interview.

Andy Brocato explained what its like to work at Tops Markets. He also told about how he handles crises at work. Sometimes there are small problems that arise and the only correction needed is simply changing a label and restocking an item. Other times, the problem can be more complex.

Session II was very informative and a lot of fun. Where you at session II? Leave me a comment and tell me what you liked best.

Natalie Schiavone

Media Day: Session I Feature

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Media Day 2008 was a huge success this year. This year I attended 3 sessions: Crisis Communication, Not-For Profit Communication and The Advertising Agency.

Today I will explain what I learned from Session I: Crisis Communication

Session I was moderated by Medaille College’s Associate Vice President of Communications and Advancement, Tom Burns. Panelists at this section included Ann Schlifke Public Relations Director from Sister’s Hospital, Kevin Keenan, Communication Director for the Catholic Diocese of Buffalo, Matt Heidt from the Communication Department of the Buffalo Bills, and Melanie Gregg from the Office of Strategic Planning for the City of Buffalo.

Speakers at this session explained what it is like to have a career in their field.Some like Melanie Gregg get called into work on their day off because a crisis has emerges. Kevin Keenan noted that he does in fact take a vacation and sometimes doesn’t answer his phone. Speakers also explained how they handle a crisis at their respective organization. Matt Heidt, with the Buffalo Bills explained the recent power outage and what they have done to ensure that this won’t happen again.

I was surprised to find out that Matt Heidt from the Buffalo Bills said that the Communication Department sometimes asks other Communication Members from other NFL Teams for advice. He said sometimes, someone else has dealt with something and they can really help out with their advice.

Session I was very informative, especially for me hopeing to pursue a career in public relations. Crisis Communication is important even for individuals not going into public relations. Crisis will arise from time to time and it is important to know how to handle them.

Did you learn anything interesting from Session I? Leave me a comment!!!

Natalie Schiavone

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