Media Day 2008 was a huge success this year. This year I attended 3 sessions: Crisis Communication, Not-For Profit Communication and The Advertising Agency.

Today I will explain Session III: The Advertising Agency.

The Advertising Agency Session was moderated by Jonathan Gill, Director of Editorial Services for Medaille College. Panelist for this session included Biagio Patti and Zach Schneider from Crowley, Webb and Associates. Patti and Schneider were two of the coolest and funniest guys that I’ve ever met. They were very down to earth, which made it extremely easy to listen to what they had to say.

Patti and Schneider explained to students what their career in advertising involves. In addition, they explained what they  did prior to joining Crowley Webb and Associates. They also gave students interested in advertising advice to follow.

Both Patti and Schneider also stressed the importance of internships explaining how to go about an internship with Crowley Webb. They also encouraged students to think outside of the box and get the most out of their internship experiences.

Did you attend this session? Drop me a comment and let me know what you thought.

Natalie Schiavone

Media Day 2008 was a huge success this year. This year I attended 3 sessions: Crisis Communication, Not-For Profit Communication and The Advertising Agency.

Today I will explain what I learned from Session II: Not For Profit Communication

Session II was moderated by Andy Brocato, Community Relations Manager for Tops Markets. Gina Browning the Public Relations Director from the SPCA was also present. Browning told what it was like to work for an organization that really doesn’t have much of an advertising budget. The SPCA relies on local radio station, tv stations, and news paper outlets to really get the word out about the SPCA. Browning also explained what it’s like to deal with a crisis at the SPCA. Browning does a lot of TV interviews but also trains her staff how to do an interview.

Andy Brocato explained what its like to work at Tops Markets. He also told about how he handles crises at work. Sometimes there are small problems that arise and the only correction needed is simply changing a label and restocking an item. Other times, the problem can be more complex.

Session II was very informative and a lot of fun. Where you at session II? Leave me a comment and tell me what you liked best.

Natalie Schiavone